Our Value Proposition Replacing ROI with ROC - Return on Collaboration

Our Value Proposition Replacing ROI with ROC

Research conducted by Frost & Sullivan for Verizon & Cisco identifies a model for measuring what it calls return on collaboration (ROC) which measures the impact of collaboration on key functional areas. Traditional ROI measures money gained or lost on an investment. In contrast, ROC tracks the amount of improvement derived from a financial investment in collaboration. Overall, 36 percent of a company's performance was due to its Collaboration Index.

Findings were that collaboration is more than twice as important as strategic orientation and six times more important than market factors in determining business performance.

Source: Frost & Sullivan 2009

ROI has long frustrated collaboration because of the difficulty in quantifying "soft" benefits.

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